Research Blog for Music Video

     The song we are doing is Greece by DJ Khaled and Drake which is in the hip-hop/rap category. The conventions in these videos are not very specific and they vary. It all depends on what you are doing but, in most videos, they are showing off cars and money. The locations vary too and sometimes they are either in a luxury house, in the city, or at a beach/pool. At times, they can be simple with just the artist and friends hanging out. Camera angles used in most hip-hop videos are medium shots or close-ups to show off the rapper's clothing or jewelry. When there is movement it is most likely pan or a tracking shot where the artist is followed. In the Greece music video visualizer, there wasn’t any people in it but there was an owl and there were different camera shots, angles, etc. The video used close-up shots, wide shots, and tracking. The editing in hip-hop/rap videos are sometimes fast and rarely have transitions between shots so editing might be tricky. This is the same in the music video because it went very fast from one angle to the next. For the sounds, you might hear the artist speaking in the background of the music or other outside sounds.  

 

CONVENTIONS: *clamps* 

C-Costume: In music videos especially hip-hop genre, the artist usually has designer clothes or jewelry on but sometimes in depends on location. At times, there will be girls in the bathing suits if part of the video is at a beach or pool.  

L-Lighting: The lighting in the hip-hop genre videos change depending on the location, it can also depend on the song and what it is about. The lighting can change from day to night depending on the video. 

A-Acting: In these videos there is not very much acting going on. At times, there will be dialogue at the beginning or end, and it is usually a conversation with the artist and another person. 

M-Makeup: There may not be a lot of makeup in hip-hop videos, but it depends. There might be girls in the video with makeup on or someone in the video gets hurt, there might be fake blood. 

P-Props: This is basically the same as makeup because it can depend on the artist or the song. At times, there can be a lot of props that the artist uses. The props are most likely cars, houses, and money which the artist may use to say that they are rich. 

S-Settings: The settings can change just like the lighting and it all depends on the song. Sometimes it will just be the artist and friends in a house and other times it could be at a big party. It can also be on the streets or different places throughout the video.