Research Blog

 For my commercial, I will be doing a Coca-Cola commercial. In order to be spot on with these commercials, I have to find patterns that show up in the commercials. I have watched many different Coca-Cola commercials and they all have a message. The messages are usually to spread love, happiness, and community strength. It gave me a general understanding of how to structure my commercial, what to say and show. In these commercials, the audience would see people such as family, friends, and strangers in different places doing different activities. At times, there are celebrities in these commercials. 

  • The people wear regular clothes that are usually red to represent the color of the can or bottle.
  • The props they use are the Coca-Cola bottles or cans, etc.   
  • The appearances are usually smiles or sad faces that eventually turn into smiles.  
  • There is usually music in the background or people singing to songs; it creates a nice, warm feel to the audience.

Conventions in Coca-Cola commercials include the famous logo and a famous slogan like, "Taste the Feeling" or "Together Taste Better". The slogan gives a feeling like everyone is family and we are all together. The props of the commercial always appear no matter the camera angle. Everyone that sees the commercial will notice it is a Coca-Cola commercial because there is always a prop that gives it away. The logo will always be noticed no matter what. The commercials often use both ethos and pathos. The pathos situation is used to stir up a happy emotion. They use vibrant colors, messages, and different places within the commercial to give off a happy feel. The ethos situation is usually endorsements with celebrities like athletes and actors. This is a way to show that even the big names drink Coca-Cola. It is used as a tactic so it appeals to people so that they want to buy it.




Comments

Post a Comment

Popular posts from this blog

Filming Blog for Music Video

Image
     My group and I have not decided when to edit our video yet. Looking back on the filming day it was very fun. I am both sad and relieved about the filming. I feel this way because it was really fun to work with my group but I am relieved we got it done. I had a great time filming especially because we are all friends. We were all in contact and started to plan everything immediately. I feel like filming is better than editing for us because we can't meet up this time to edit. It was a little hectic because the storyboard was not really matching up with our scenes. In the end, we found a way to make it work because we were not going to leave until it did. Luckily, in the end, before the sunset we got all our shots done. I am grateful to be able to work with them because they really know how to get work done. We have talked before about working together for the commercial but we had already paired up. This time we actually got to work together and it was very easy to se...
Read more

Genre Research: Action & Thriller

The action and thriller genres have many similarities and differences, especially when it relates to CLAMPS. Action Films Action films tend to use different aspects of lighting such as, three-point, low key, natural, and high key lighting. Like thriller films, action movies contain excessive use of make-up and costumes to make the movie seem and realistic as possible. Not to mention, directors use make-up and costumes to separate normal and abnormal characters within the film. In action movies low-key, high-key, natural, and three-point lighting are commonly used during film. During the editing process, editors of action films are more likely to use graphic and action matches, slow motion effects, and plenty visual effects. Especially in movies like Spiderman, Avengers, and Iron Man. As for camera angles action movies are usually seen with using aerial shots, high angles, low angles, and canted (Dutch) angles. Common camera movements would be pan, tilt, dolly, and crane. Moving on,...
Read more

Planning Blog: Scripts

  Writing the scripts was easy for our group.  Our group already had ideas in mind for what we wanted in our film and it all came down to write these ideas in a script.  To create the script our group has used PowerPoint.  Using PowerPoint has made our  scripts  easier  to  read for the group and for the actors.  We successfully made t he  shooting script  go hand in hand  with the sound and dialogue script . The scripts are always very descriptive when it comes to sound, lighting, camera shots, and camera movements.  Not to mention, that there is enough dialogue to keep the movie scenes mysterious and  intimidating.  All that’s left is to film and edit using the scripts and storyboard as our guide.   One of the group members  Anayah  oversaw writing the two scripts, however, everyone pitched in to throw in their own ideas. For example,  Kadia came up with the last scene in the opening and...
Read more